Is a Commercial Awning in Your Marketing Plan for 2018?

January 1, 2019

If you’re like most marketers in today’s world, you’re focusing your efforts on your business’s digital presence. It makes sense! (You’re reading this blog online, after all.)

But for a brick and mortar business, traditional forms of advertising can have just as much payoff as social media networking and other types of online marketing. As you might already be aware, signage can be a particularly effective, and simple, marketing tool. One great way to extend your signage – literally – and boost your brand’s visibility is by adding a commercial awning to your storefront.

The Importance of Brand Awareness

In order for new customers to find your business, you must first have a presence in the marketplace. As more and more people become aware of your store and recognize your brand, the more likely they are to return – not to mention spread the word.

Here are a few other fun facts about the importance of branding, via experts Lucidpress:

• A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. (Boundless)
• On average, 5 to 7 brand impressions are necessary before someone will remember your brand. (Pam Moore)
• Color increases brand recognition by up to 80%. (University of Loyola)

Having positive brand awareness can be great for business. Yet many forms of marketing and advertising fail to deliver tangible results, despite their hefty price tag. A commercial awning for your storefront, however, is a wise investment that will serve your business for years to come. It’s a brilliant way to capture the attention of new prospects, stand apart from your competition, and increase sales.

Add Instant Curb Appeal with a Commercial Awning

There may be over 3.8 billion – and growing – internet users, but finding your business’s target audience online can sometimes be tricky. One of the best places to find potential customers, however, is right in your own backyard. Every person who walks or drives by your store is a prospective buyer – that is, if you’re able to grab their attention amongst the hustle and bustle of other local businesses.

One easy way to stand apart from the crowd is to put up a front entrance awning. Signs are great but they might not be visible at night or from afar. A commercial awning, on the other hand, offers visibility 24/7. With plenty of design options like color, font, and the addition of a logo or graphic, you can even customize your awning to fit your branding guidelines.

Elevate the Customer Experience

When people enter your business under the comfortable shelter an awning provides, you are already delivering a positive customer experience whether they realize it or not. Not only is a commercial awning an excellent way to increase brand recognition, it is serving a very real, practical purpose: protection from the elements and respite from the sun.

A commercial awning also gives your entrance a more elegant, sophisticated look. And as every marketer knows, first impressions matter. You want your store’s outward appearance to match the amazing service your customers will experience on the inside. The care you put into every little detail, including the front entrance, can help turn casual visitors into lifelong customers.

Upgrade your storefront with a brand new custom awning from the New Dorchester Awning Company. Contact us today to find out more about our commercial awning styles and options.