Branded Custom Commercial Awnings Provide Unique Marketing Opportunities

August 10, 2022

When it comes to marketing your business, a one-size-fits-all approach isn’t sufficient. Making sure that your community and target audience know the unique services you offer is important, and one way to do that is to have a welcoming and aesthetically pleasing exterior. This is one of the many reasons why custom commercial awnings can elevate a business’ appeal.

Business owners who opt for a custom-designed commercial awning can reap many benefits by installing this aesthetic enhancement. The presentation of a brick-and-mortar store is a key factor in marketing any organization; after all, how a company’s storefront is visually represented is one of the first impressions it will make on a customer. Beyond offering curb appeal and enticing a customer into the store, a custom shade covering installation for a business can also help support other marketing efforts and initiatives.

Implement a Custom Marketing Campaign with Support from Custom Shade Coverings                                                              

Custom commercial awnings have been implemented by businesses and organizations for centuries, and their purpose dates back to ancient civilizations as a means to provide comfort for those visiting a place of business or cover for passersby in need of shelter. As mentioned above, the aesthetic look of a store sends a crucial message about the quality and experience a brand has to offer. For instance, when places of business have custom commercial awnings installed, they provide immediate protection from inclement weather, whether from harsh sunshine and heat or a bad storm.

Storefronts aren’t limited in types of custom awning options, either. There are a minimum of six different types of awnings available for business owners to choose from: entryway, pathway, window, patio, standalone, and inside awnings. With a variety of designs and install options available, business owners also don’t need to worry about installing something that won’t stand out or appear unique. Dorchester Awning clearly delivers a variety of awnings for customers to choose from, and they can be installed in myriad ways to make the most of a business’s curb appeal.

How does having a few awning options to choose from assist in supporting a marketing plan and helping a business stand out from the competition, both literally and figuratively? To begin with, the ability to choose an awning based on a building’s architecture will not only help avoid compromising the overall aesthetics but also enhance its attractiveness. Additionally, with many different types of shade coverings, materials, and styles to choose from, a combination can be chosen that will not only add the practical enhancements the business owner is looking for but will also showcase the company’s brand to its best vantage. This can include but isn’t limited to adding the company’s brand colors on the fabric in a customized way and showcasing its logo or a slogan beyond the building’s signage.

Which Custom Commercial Awnings and Choice of Fabric are Right for Your Business Entrance?

If you’re not sure what style of awning is the best choice for your business, Dorchester Awning can assist. Having been in the awning business since the early 1900s, we have years of expertise to offer throughout every step of the awning selection and installation process. Picking out the right awning for your commercial building can sometimes be daunting, but that doesn’t have to be the case! A few key factors to consider when selecting what types of awnings  will meet your need include:

• Do you have specific sunlight-blocking goals you’re trying to achieve? Awnings have been shown to help reduce light from coming into windows, which in turn can help keep a room cooler and the electric bill lower.
• Is there a long walkway leading up to the building? If the business is located a good distance from the street or parking lot, a covered pathway can help direct customers to where they need to go as well as provide a covering for them.
• Is the entrance to the company located indoors? This doesn’t mean an awning can’t still be useful! In these instances, providing another attractive visual element and capturing the attention of potential customers

Business owners aren’t left to their own devices to figure out what will work best for them and their company; they can rely on Dorchester Awning to step in and provide an assessment, recommendations, and custom quotes.

Explore Dorchester Awning’s Design Process

Just like the one-size-fits-all approach for marketing needs doesn’t work, Dorchester Awnings ensures that whatever types of awnings are installed for a business are designed to meet the company’s specific needs, too. We’re here to help every step of the way through our custom awning design process. Contact us today to see how we can help your business stand out from the crowd!

Now that you’ve learned about the suite of services and products we offer, contact Dorchester Awning today so we can learn more about your business’s custom commercial awning installation or service needs.