The Awnings Blog - Dorchester Awning

The Awnings Blog - Dorchester Awning

While our trained professionals are the ones handling your awning installation, you still want to know about the process, what your options are, and what you can expect afterward. Learn more today.

4 Reasons Your Restaurant Needs an Awning

Digital Strategies Support - Friday, October 02, 2015

As summer settles in and temperatures reach their peaks, there's no better time to be thinking of protecting your customers from the heat and perking up your storefront in the process. Getting the right awning for your business is something you should be taking seriously for so many reasons.

1. Protecting Your Customer

A shrewd business owner knows that attracting customers walking down the street can inject a substantial cash flow into your business. In the summertime, a seat outside is always preferred to a seat inside and customers might pass you right by if you can't provide it. This said, a seat in the scorching sun is the last thing anyone wants. And it's not only the sun, the east coast is known for flash rain and storms, and your customer shouldn't be bothered by either. Given the types of conditions that might pass by your restaurant, choosing the right awning for your particular restaurant shouldn't be done without professional consultation.

2. Protecting Your Business

An awning isn't just to protect the customer from the sun. A cold glass of cola or beer can go warm and off in minutes without proper protection from the sun. Refilling ice in your customers drinks can be time consuming and come at an extra cost. The summer sun also creates a dramatic rise in air-conditioning costs, something that can be lessened by giving your storefront or patio an added layer of protection. 

3. Gaining Curb Appeal

The smell of your wonderful food wafting in the air as potential customers pass by is exactly what you want. Once the customer is attracted by the protected setting, your happy customers will often stay to enjoy another cold drink or a dessert. Spending money on a quality awning that promotes a comfortable atmosphere could make you a ton of earnings later on down the line.

4. Defining Your Location

A great storefront can become iconic to the area and part of local dialogue. Being easily identifiable will attract customers who are looking for an easy landmark. Having people telling their friends to meet next to your obvious logo and awning is lip-service your business can benefit by. Not to mention, if you're on a busy road, cars passing by everyday will unconsciously see and remember your business as part of their lives. When friends mention your great food, it won't just be a business they've never seen, but something concrete they can identify.

advaning commented on 01-Jan-2016 07:09 AM
Thank you for helpful information. i start Business Restaurant so I have confused how to work awaning in Restaurant...

so thank you so much....
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Ethan Andrew commented on 13-Apr-2016 01:11 AM
Awnings are important for your business, but they are even more crucial for your customers. One of the primary functions of an awning is to protect your customers from rain and shine, whether it is at the main entryway or above the outdoor patio. The best part is that when you choose a custom awning, you can select the color, size, and fabric that work best for your restaurant. This is a great post. Thanks for sharing!
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