As summer settles in and temperatures reach their peaks, there's no better time to be thinking of protecting your customers from the heat and perking up your storefront in the process. Getting the right awning for your business is something you should be taking seriously for so many reasons.
1. Protecting Your Customer
A shrewd business owner knows that attracting customers walking down the street can inject a substantial cash flow into your business. In the summertime, a seat outside is always preferred to a seat inside and customers might pass you right by if you can't provide it. This said, a seat in the scorching sun is the last thing anyone wants. And it's not only the sun, the east coast is known for flash rain and storms, and your customer shouldn't be bothered by either. Given the types of conditions that might pass by your restaurant, choosing the right awning for your particular restaurant shouldn't be done without professional consultation.
2. Protecting Your Business
An awning isn't just to protect the customer from the sun. A cold glass of cola or beer can go warm and off in minutes without proper protection from the sun. Refilling ice in your customers drinks can be time consuming and come at an extra cost. The summer sun also creates a dramatic rise in air-conditioning costs, something that can be lessened by giving your storefront or patio an added layer of protection.
3. Gaining Curb Appeal
The smell of your wonderful food wafting in the air as potential customers pass by is exactly what you want. Once the customer is attracted by the protected setting, your happy customers will often stay to enjoy another cold drink or a dessert. Spending money on a quality awning that promotes a comfortable atmosphere could make you a ton of earnings later on down the line.
4. Defining Your Location
A great storefront can become iconic to the area and part of local dialogue. Being easily identifiable will attract customers who are looking for an easy landmark. Having people telling their friends to meet next to your obvious logo and awning is lip-service your business can benefit by. Not to mention, if you're on a busy road, cars passing by everyday will unconsciously see and remember your business as part of their lives. When friends mention your great food, it won't just be a business they've never seen, but something concrete they can identify.