The Awnings Blog - Dorchester Awning

The Awnings Blog - Dorchester Awning

While our trained professionals are the ones handling your awning installation, you still want to know about the process, what your options are, and what you can expect afterward. Learn more today.

Is a Commercial Awning in Your Marketing Plan for 2018?

Digital Strategies Support - Sunday, March 11, 2018

If you’re like most marketers in today’s world, you’re focusing your efforts on your business’s digital presence. It makes sense! (You’re reading this blog online, after all.)

But for a brick and mortar business, traditional forms of advertising can have just as much payoff as social media networking and other types of online marketing. As you might already be aware, signage can be a particularly effective, and simple, marketing tool. One great way to extend your signage – literally – and boost your brand’s visibility is by adding a commercial awning to your storefront.


The Importance of Brand Awareness

In order for new customers to find your business, you must first have a presence in the marketplace. As more and more people become aware of your store and recognize your brand, the more likely they are to return – not to mention spread the word.

Here are a few other fun facts about the importance of branding, via experts Lucidpress:

  • A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. (Boundless)

  • On average, 5 to 7 brand impressions are necessary before someone will remember your brand. (Pam Moore)

  • Color increases brand recognition by up to 80%. (University of Loyola)

Having positive brand awareness can be great for business. Yet many forms of marketing and advertising fail to deliver tangible results, despite their hefty price tag. A commercial awning for your storefront, however, is a wise investment that will serve your business for years to come. It’s a brilliant way to capture the attention of new prospects, stand apart from your competition, and increase sales.

Add Instant Curb Appeal with a Commercial Awning

There may be over 3.8 billion – and growing – internet users, but finding your business’s target audience online can sometimes be tricky. One of the best places to find potential customers, however, is right in your own backyard. Every person who walks or drives by your store is a prospective buyer – that is, if you’re able to grab their attention amongst the hustle and bustle of other local businesses.

One easy way to stand apart from the crowd is to put up a front entrance awning. Signs are great but they might not be visible at night or from afar. A commercial awning, on the other hand, offers visibility 24/7. With plenty of design options like color, font, and the addition of a logo or graphic, you can even customize your awning to fit your branding guidelines.

Elevate the Customer Experience

When people enter your business under the comfortable shelter an awning provides, you are already delivering a positive customer experience whether they realize it or not. Not only is a commercial awning an excellent way to increase brand recognition, it is serving a very real, practical purpose: protection from the elements and respite from the sun.

A commercial awning also gives your entrance a more elegant, sophisticated look. And as every marketer knows, first impressions matter. You want your store’s outward appearance to match the amazing service your customers will experience on the inside. The care you put into every little detail, including the front entrance, can help turn casual visitors into lifelong customers.

Upgrade your storefront with a brand new custom awning from the New Dorchester Awning Company. Contact us today to find out more about our commercial awning styles and options. 


Comments
Sterling Ferrales commented on 24-Jun-2018 05:15 PM
Independent thinking : "You shouldn't hire me if you are looking someone who thrives in an environment where management strictly prescribes how each task
Custom patch Maker commented on 22-Sep-2018 04:17 PM
Hi, i fеel thаt i saԝ you visited my site so i got here too return the desire?.I am attempting
to in finding iѕѕues to improve my site!I assume its ok to maкe use
of a few oof youir concepts!!
Azucena Souphom commented on 05-Nov-2018 01:13 PM
If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.
pedo videos commented on 11-Nov-2018 08:08 PM
Thanks , I have recently been searching for info approximately this topic for a long time and yours is the best I
have found out till now. But, what concerning the bottom line?
Are you certain about the source?
custom signs for business commented on 22-Dec-2018 02:54 AM
This is very interesting, You're a very skilled blogger.

I have joined your feed and look forward to seeking more of your
excellent post. Also, I've shared your site in my social networks!
Fidela Zaner commented on 28-Dec-2018 05:12 AM
Thank you for sharing.
geschütztes pdf drucken commented on 10-Jan-2019 08:13 AM
You made some decent points there. I looked on the web with the problem and discovered most people will go in addition to with all your site.
Jonathan Dehler commented on 01-Feb-2019 08:02 PM
Hi there just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue solved soon. Thanks
scaffolding pipes commented on 02-Feb-2019 06:03 PM
I was able tto finjd good information from your
articles.
Www.sinosources.com commented on 05-Feb-2019 08:45 AM
Do you have a spam problem oon this website; I also am
a blogger, and I was wanting to know your situation; we have developed
some nice procedures and we are looking to swap solutions with other folks, why not shoot me an e-mail if interested.
SinoSources commented on 21-Feb-2019 11:04 PM
Hi, i think that i saw you visited my web site so i came to return the favor?.I'm
attempting to to find issues to improve my site!I assume its ok tto make use of some of your ideas!!
system secure commented on 15-Jun-2019 11:48 PM
Yes! Finally something about online party
store.
Lakseolie bloggen commented on 25-Jun-2019 06:07 PM
Really enjoyed this blog post.Really looking forward to read more. Want more.
https://www.gaiaonline.com/profiles/koefoededmondson67/43729047/ commented on 27-Jun-2019 06:57 PM
This is my first time pay a quick visit at here
and i am in fact impressed to read all at alone place.
http://jetzt-weiterlesen.de/bionativeketopills536982 commented on 28-Jun-2019 07:48 PM
Hello.This post was extremely interesting, especially since I was investigating for thoughts
on this matter last Saturday.
https://revpumpreviews.blogspot.com/2019/06/rev-pump-best-muscle-pill-2019.html commented on 17-Jul-2019 06:17 AM
This is the right web site for everyone who would
like to find out about this topic. You realize so much its almost hard to argue with you (not that I really will need to...HaHa).

You definitely put a fresh spin on a subject that's been discussed for
years. Wonderful stuff, just great!
https://nutshellurl.com/totalreactioncbdreview63811 commented on 18-Jul-2019 08:54 PM
I really like looking through an article that will make men and women think.
Also, thank you for permitting me to comment!
http://grayclassifieds.org/user/profile/820632 commented on 20-Jul-2019 07:37 AM
Terrific work! That is the type of info that should be shared around the internet.
Disgrace on Google for now not positioning this publish upper!
Come on over and seek advice from my web site . Thank you =)
http://www.mipedu.nhc.ac.uk/UserProfile/tabid/106/userId/4063731/Default.aspx commented on 20-Jul-2019 10:56 AM
Do you have a spam problem on this site; I also am a blogger, and I was wanting to know your situation; many of us have created some nice procedures and we are looking
to trade methods with other folks, be sure to
shoot me an email if interested.
https://url.data-rocket.com/bionativeketopills442902 commented on 20-Jul-2019 05:06 PM
You have brought up a very fantastic details, appreciate it for the post.

Post a Comment




Captcha Image

Trackback Link
http://www.dorchesterawning.com/BlogRetrieve.aspx?BlogID=16706&PostID=1524925&A=Trackback
Trackbacks
Post has no trackbacks.

Recent Posts


Tags


Archive