Adorning and equipping your commercial building with a customized awning bearing your company’s name and logo is a simple but highly effective way to increase business exposure and boost your bottom line. Custom awnings both attract new clients and improve customer relations with current clients. The great majority of business owners who have invested in quality commercial awnings have found them to deliver a strong ROI and have never regretted the decision.
Some of the most often-cited ways in which custom awnings benefit a business are as follows.
1. Increased Attention
The presence of an awning immediately draws the attention of passersby, guaranteeing your business will be noticed by potential first-time customers. This inevitably leads to more new walk-ins and increased sales. The higher visibility also makes it easier for marketing-driven new customer traffic to find its way into your store.
2. Greater Curb Appeal
The prominent display of your name/logo on your custom awning will make your business instantly recognizable. It adds style, class and elegance. It makes your building seem more warm and welcoming, even as it makes it more attractive.
3. Unique, Customized Design
You can customize your awning in virtually every possible way conceivable. Its size, shape, colors, message and material can be whatever you want them to be.
The upper section can come out straight or sloped downward, the outer flaps can be convex, concave or perpendicular, the placement can be over doors, windows, entryways, walkways or stairways, and the awning can be stationary or retractable.
4. Extra Outdoor Space
Awnings become shelters from the weather, be it sun, wind, rain or snow. They give your customers an appreciated place to relax and retreat, especially if a bench or other furniture is provided. Finally, awnings become “smoking shelters“ at bars and restaurants where city ordinances forbid indoor smoking, and customers who smoke will see it as a significant friendly gesture and a reason to be loyal to your business.
5. Better Energy Efficiency
Awnings, when strategically positioned, can significantly lower your business’ power bill. They block sun from hitting your building and thus keep things cooler, which means less energy expended to cool your building’s interior during the hot summer months. In particular, UV radiation absorption is reduced, which alone has a significant positive effect.
6. Great Interior Uses
Though most awnings are installed out of doors, it is not all that uncommon to see one on the inside of a building. It may be set over a department store dressing room, by the deli inside a grocery store or at the sushi bar in a Chinese buffet. A custom awning inside a cafe could give a distinctly “European bistro ambiance,” and indoor awnings are perfect for businesses located inside of shopping malls.
Thus, custom awnings offer business owners a wide variety of great reasons to invest in them. They enhance the beauty of your building, draw customers’ attention, create outdoor space that customers will appreciate, improve energy efficiency and even have many indoor uses.
It is crucial to hire an experienced company to custom-design, manufacture and install your commercial awning. You only want a high-quality product that will last for many years to come, for no one wants to have to frequently replace their awning.
Dorchester Awning is a Boston-based, full-service custom awnings company that has been in the business for over 100 years. For a free quote, fill out the online form and wait for a prompt call-back and/or on-site inspection. For more information, contact Dorchester Awning today at 800-649-8686.