The phrase “beauty is only skin deep” applies nicely to humans, but it doesn’t have the same ring of truth when it comes to businesses and building facades. The fact is that consumers like a good-looking product and want to shop at locations that are aesthetically pleasing. And arguably one of the easiest, most cost-effective ways to give your buyers a reason to stop by your shop is with the simple curb appeal boost of an outside awning.
Whether you own a sports bar or boutique furniture shop, an outside awning is an affordable building addition that goes a long way in making your storefront stand out from the crowd. Of course, not every outside awning is for every business. Consider the following tips to ensure you find the perfect look for your business:
3 Tips for Finding the Perfect Awning for Your Business
- Know its primary purpose. While outside awnings are generally designed the same—they are
rooflikestructures installed above a window or door—the exact design differs based on its desired purpose. For instance, a high-quality metal awning is ideal for businesses wanting to enhance a storefront’s visual appeal, whereas a water-resistant fabric awning helps protect guests and employees from inclement weather. The latter is an especially important aspect if you want an outside awning to protect an outdoor seating area from the sun and light rain or if you want it to be attachable to pathway awnings or a standalone awning.
- Consider how you want your business to be represented. Awnings come in a variety of styles, such as ornamental and waterfall sloping, and colors. When you work with a shades and awning company such as Dorchester Awning, they will ask you about the nature of your business and colors that represent your brand and logo. They will help you sift through the many different styles, shapes, and colors available to help you choose the best grouping to represent your business. For example, a financial institution should have a different aesthetic from a children’s arcade shop.
- Examine your business location and where you want commercial awnings installed. The final major aspect you will need to consider is the location of your storefront and the structures over which you want to install outdoor awnings. A business on the corner of a country intersection will generally want to use different materials and have a different style of awning than a storefront in the middle of a major market or outdoor strip mall. Are you trying to get the attention of drivers or pedestrians? Will your consumers generally be trying to search you out, or are you trying to capture their notice while they’re waiting at a nearby stoplight? It is important to take all of these considerations into account before making a decision on
the yourawning’s size, design, and color and the layout of how and where your business logo will be printed.
You will also want to consider your budget. A quality company will ensure that you are able to put all the above aspects into practice without going over budget so that you can get the great look you want for your business at a price you can afford.
Dorchester Awning Company is New England’s leading brand in the manufacture and installation of custom commercial awnings. Our friendly and experienced service staff is here to provide you with a full consultation and to assist you in finding the perfect outside awning for your commercial property. Contact us today to get started.