The Awnings Blog - Dorchester Awning

The Awnings Blog - Dorchester Awning

While our trained professionals are the ones handling your awning installation, you still want to know about the process, what your options are, and what you can expect afterward. Learn more today.

Creating a Warm Welcome for Your Business

Digital Strategies Support - Monday, August 19, 2013


When customers visit your business, they should always receive a warm welcome that encourages them to return. Although it is always important to focus on providing quality products and services, making your business look inviting from the outside will encourage new and returning customers to enter through your doors. Here, are several of the top tips for creating a warm welcome from the moment a potential customer visits your business that will get their attention and encourage them to stay.

Create a Clear Pathway

With a defined pathway, you can literally lead customers to your doors. A clear pathway is not only important for ensuring the safety of your customers, but it will also attract attention to your business. In addition to keeping the path clear of debris, use plants or lights to add decorative touches that make a statement about your business’s attention to detail.

Consider a Commercial Awning

Providing your customers with shelter from the elements is another way to give them a warm welcome. A commercial awning can serve double-duty by attracting attention to your storefront while also protecting the entrance from the elements. Whether your customers need shade from the sun or shelter from the rain, they will love standing beneath your commercial awning.

Use Strategic Displays

Setting up creative displays near your entrance is a well-known way to pique your customer’s interest in your services. For maximum impact, go one step further and set up a display that will embrace your customers. According to Entrepreneur Magazine, u-shaped displays can encourage customers to enter a space. Try using furniture outside your entrance to create the feeling of arms reaching outward for a hug. With an awning above, this simple strategy can create a warm welcome every time your customers walk through the doors.

From the moment your customers approach your business, they should feel appreciated. By making sure that your business has defined pathways, shelter from the elements and displays that create the feeling of open arms, your customers will be drawn to the warmth they feel every time they visit your business and look forward to their return.

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